You’ve got a lot of choices out there when it comes to a Network Marketing company. All of them are going to show you their impressive records, how long they’ve been in business, and how successful they are. It seems like every company is just as good as the other, but in reality, every company is different, and you need to know how to tell the difference between them.
So what makes each of these companies different? All of them seem like they are practically the same company. How can that be? The answer is simple: we haven’t looked at nearly enough information. All of the statistics above are nice to know, but they merely scratch the surface as far as what we need to know before making our decision. Knowing about a company isn’t enough – we need more than what they give us at face value to make our decision. Few people are aware of the significant information they need to consider before choosing a company to go into business with.
A lot of companies are powerful, influential, have made millions, and have successful distributors, but very few of these companies are a good idea to actually start a business in. How can this be? While it seems like any big, well-established business would be a good bet for starting a business with, this is not the case. You have to understand that these companies aren’t giving you all of the information – they’re all dueling for the top spot in the market, and they’re simply reporting the numbers that sound good to the average Joe.
Every company, although it may not seem so at the surface, offers a completely different opportunity. This is the concept you want to focus on – opportunity, or the lack thereof, can make or break a new business. You want a company where your talents bring you the greatest reward, where time is put to the best use, where you don’t have to put forth an above-average amount of effort to realize below-average success. Opportunity is determined by information that deals with you personally, not worldwide numbers or top-tier distributor income.
The first factor determining opportunity has to do with other average distributors. Forget the front-line guys they put on their homepage – what about the average guys? What about the start-ups? That’s what you’re going to be, so that’s what you need to be interested in. You want to do some research and find out how fast the average distributor grows. How long does it take to get from being a start-up to a certain level? How many actually achieve it? Study these numbers hard – they’ll reflect, on average, what you can expect to see if you truly devote yourself to your business. This is like getting a heads-up of what your results with the company may be.
Secondly, you want to know the company’s rate of growth. Growth is everything – businesses are started from scratch, and in order to be successful and make you a lot of money, they have a lot of growing to do. A reliable indicator of how quickly your business will grow is the current growth of the company. Are they rapidly expanding, or are they stagnant? Obviously a company that is hardly growing will be difficult to grow a business in, and is one you want to avoid. This is the reason that so many large companies that have been around for twenty-plus years actually provide poor opportunities. If you do your homework, you’ll often find that top-level distributors aren’t being produced any longer – they all started their business while the company was young. This is because the company is no longer experiencing growth, and it’s not a trap you want to fall into.
Remember that every company is different, and offers you a completely different opportunity. Finding a company that is well-established but offers a high growth-rate can be difficult, but it will yield you the most reward for all of your hard work. They don’t seem this way on the surface, but all companies are very different.