How to Choose a Good SEO Consultant

If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door – Ralph Waldo Emerson (1803-82)

This may have been correct in the business paradigm of the 19th and 20th century, but in the new paradigm of the Internet, it no longer holds true – especially if you substitute