The main objective of multilingual SEO or search engine optimization is to increase the presence of your website among non-English speaking Internet users as much as among English-speaking ones. The cyberspace, as we know, is open to all people from all walks of life and all races worldwide. Thus, multilingual SEO is a tool you should employ if you wish to increase the scope of your business internationally and reach a global audience.
Studies show that more than half of the global population do not speak English. Website owners are gradually seeing the importance of widening their targeted traffic sources to those non-English-speaking communities. It is highly likely that people from say, Europe or Asia, are searching for keywords in their own language so you should make it a point to optimize for non-English keywords as well. This way, you are tapping a market far larger than your initial coverage.
Global SEO is designed to make your website worldwide by introducing your business to the international community. The process is highly advantageous in terms of optimization and acquiring a higher position in page rank. It eliminates the local boundaries of your content and fosters a universal visibility.
Multilingual SEO services are readily available if you search the Internet. They specialize in optimizing websites in several languages other than English. Such services are needed with the knowledge that Internet users search for keywords in different languages, depending on their countries of origin and their culture. SEO specialists are trained with regard to rules in being language-specific. These rules might vary depending on each search engine but there are of course, general rules that apply to all.
For instance, it would be wrong to assume that keyword optimization is your only concern. A one-word English keyword could have a three-word equivalent in other languages the same way that a three-phrase keyword could be represented with only one word, or character, in other languages. Another factor to consider is a culture-specific content.
Foreign SEO also requires ensuring that your content does not offend any cultural group. Again, the concept of universality applies. There are content that one culture may find unacceptable even though it is generally tolerable or accepted in another. With this in mind, you could assure that you project your product well and avoid negative responses.
With the help of global SEO specialists, you could be sure that your message is delivered to places beyond your imagination exactly the way you want it to be delivered. The process, as with common optimization, covers link building and off-page and on-page optimization. Companies offering foreign SEO services would employ analysis of your competitors within a country and linguistic keywords. Link building activities are also specialized to cater to the requirements of any given country the goal being to attain high page ranking in local search engines.
It also involves, as with common SEO, ensuring that you fetch your targeted traffic to your site. If you are already aware of search engine optimization, you would see the added benefits in marketing your website globally.
Amaan Goyal is a SEO