SEO has become more important nowadays than it was in the past. One of the major reasons for this is the immense amount of time and effort medium and large-scale businesses give to online exposure.
That being said, SEO is an extension of marketing. Sure, SEO might stand for Search Engine Optimization, but at the end, SEO really does what marketing is supposed to do: It increases your exposure in the hopes of making more sales or conversions.
Because SEO is an extension of marketing, ideally, there should be no guarantees involved.
Does a marketing firm guarantee that you will make $10,000 sales in the next month with their efforts? Nope! What most honest marketing firms give you is a guarantee that they will work really hard on your campaigns.
Apparently most people expect to get a #1 position for their keyword phrase in the next 2 months. Some also want to “give you all their business if you can get them #1 position”. Some go to the extreme of “paying you online when their website is #1