How Does SEO and PPC Work?

There seems to be a whole lot of hype going around about SEO companies and internet marketing.Obviously the sound of these things makes sense because the internet has basically taken over the way people shop and get their information, but a lot of people may not even understand what an SEO company actually does or why they are beneficial.

SEO stands for Search Engine Optimization and basically means that they work to get your business to the top of search results on the major search engines such as Google, Yahoo and MSN.Although this may seem like an easy task- that you may think you could do yourself- think again, because there are literally millions of different websites out there and thousands that are probably very similar to yours.

So how do these SEO companies do it?How is it possible for them to get your small business to the top of the search engines?There are many different things that SEO companies do to optimize your business, and one of them is that they get your business name out there.SEO companies can create articles and blogs that have links to your website.The more articles, web pages ad blogs that link to your site, the higher status you gain on major search engines.These search engines see that there are a lot of sites linking to yours, and automatically assume that it must be popular and relevant, so they bump you up on the results.

When you hire an SEO company, you can also pay for PPC which means Pay Per Click.When you search on a search engine site, you may notice lists of “sponsored links.”Those links are ones that have basically paid to be there and are relevant to the search.This is different than SEO because these are not necessarily links that the search engines have automatically deemed relevant.This type of advertising basically means what it sounds like, in that you pay the SEO company each time someone clicks on that sponsored link.

Not only do SEO companies help with getting your business out there, but they can also help you with any other things that have to do with marketing your business.They can help you design or change your web page so that it looks and seems more professional.They can give you tips on how to reach a broader audience as well.SEO companies are full of internet marketing professionals that are looking to help you get more customers and more business.

OrangeSoda, Inc. ( www.orangesoda.com ) is an online marketing company that specializes in helping SMBs with local SEO and pay-per-click campaigns. The company helps businesses maximize their presence online.