To properly choose an SEO you must first understand what an SEO does. Search Engine Optimization (SEO) is not only a science but also a highly intuitive art form that drives targeted/specific traffic to your website based on keywords your potential customers are typing into Google, Yahoo, and Bing. Choosing which keywords to target is essential and is no easy task. Local lead generation is dependent upon the proper keywords and they are not always the most obvious. The keywords you choose must be relevant to your product or service, target your ideal customers, and be in demand. Now if all of these align you still have to consider your competition and also consider the competitiveness of the keyword. Then establish whether the keywords you want to rank for are obtainable within your budget. SEO is an ongoing process that requires constant content creation, keyword research, optimization, analysis and the tedious task of link building. As long as search engines are around, SEO will be too. Here are tips to choose your SEO.
When you choose a search engine optimizer (SEO) remember that no one can promise you a #1 placement on the serps (search engine results pages). Seek long term experience and make them show you where some of their sites rank. If yours is a heavily contested keyword make them show you sites that are not niche sites to prove their abilities. Ask the SEO how much time each day do they spend in tracking the algorithm trends and researching what is working and what is not in the world of SEO. SEO is a science as to the mechanics but the real skill comes in the interpretation and implication of what is really working today. It is a skill that is ever evolving across three primary search engines and a dozen smaller ones. The classroom is the empirical skill gained by doing not learning. With a new site you get one shot at getting it heading to the top of the rankings. If you start off the process correctly applying the necessary fundamentals then the search engines will index your site correctly for the keywords you want/need it to be found for then with a continued ongoing optimization program based on your site analytics you can succeed. Everyday Local Leads Online Marketing gets calls from site owners that have spent tens of thousands with some SEO guy that had no clue. The harm is done and it usually costs twice as much to redo the site and make up for time lost trying to obtain rankings. If you want to tap into the buying power of more than 755 million unique web searchers (approximately 73.2 trillion search queries a year), you will need SEO. Local Leads Online Marketing has the experience and cares…give us a chance to earn your business.
Search Engine Optimizer with over 17 years real time experience in bringing large client programs with as many as 100 websites to the first page and top of the listings at Google, Yahoo and MSN. I am a creative architectural strategist in bringing together multi-media marketing, new business development, and branding across multiple channels utilizing digital media. Having worked for companies in the US, Canada and Mexico I have been very successful in acquiring additional market share, global and local, by creating cross-web campaigns in foreign languages. As a long term ODP, dmoz.org, editor and being Google Certified as an SEO and Pay Per Click consultant gives me the extended knowledge of the back end processes of the search engines. I am experienced in Social Marketing theories and applications. I am considered an expert by my peers in all things pertaining to SEO, web marketing and Google, Yahoo and Bing algorithm changes.