SEO is a complicated process for some people. Not everyone has the time, energy, or skill to master SEO. Many people choose to hire an SEO expert to optimise their websites. However, there are so many people that claim they are experts in this field. This article discusses some ways to find out which ones are really the experts like they claim to be.
A clear sign that they are not legitimate are spam emails. Spam is unsolicited communication and is considered unethical in the online world. If they are professionals as they claim to be, they will not employ this shady tactics to get new clients. Aside from not being true experts, these people might even be scammers who only take away your money without doing anything.
It can be hard to distinguish the real experts from the ones that only claim to be experts because there is no standard certification in this field. Therefore, you should take any claim with a grain of salt. Investigate their previous clients to see and perhaps contact them to ask about their experience in working with these experts. You also have to talk and communicate a lot with the people you are about to hire. Although you might not be an expert in this field, you do need to know some basic thing about SEO to know who are legitimate or not.
Unwillingness to communicate is a red sign that these experts are not legitimate. SEO professionals must be willing to describe what they are about to do. They also need to let you examine all their works throughout the process. This is very important since there are so many SEO experts use black hat SEO techniques. These unethical techniques can get you banned from search engines altogether.
Another red sign is the claim that they can get you on the front page at very short of time. The truth is, even the best SEO expert cannot promise that. Search engines are fluid and so are the results. You might be on the front page if the keywords are very specific. However, being on a page one for a very small niche or narrow keywords is not beneficial to your business.
After you hire the expert, you should always keep an eye on their work. Keep asking them for updates about their progress. You can also check your website ranking on Alexa or try to search for your websites on popular search engines and find out how well your website is doing.
Be wary of people who ask for continuous payment to keep your website on top of search engine results. Most likely they use bots or similar method to drive traffic to your website. These are not true traffic but computer generated ones.
Hiring an SEO expert is not easy. There are so many scammers or people who just claim to be experts. It is best to stick to the one you have good experience with. Word of mouth is also a powerful tool to find the best experts.
Scott D Smith is a leading UK SEO expert helping many worldwide businesses achieve online success. Get the ultimate low down now in our complete web success overview.