What is a niche market and why is it so important to marketers? Niche market, in general refers to a specific group of people who are searching the Internet for a solution to a problem. These people are not finding general solutions. Usually, niche market has a high the demand for the products or services and usually the supply is low. It is important for marketers to know where are the niches because with that knowledge, they can then exploit these areas and profit from it.
Niche areas are very specific area where people are looking for a particular solution to their problem. Niche market is not a large demographic group, a regional group, a social group nor people with a similar trait. Example of niche market are those people who want to build backyard tree houses, people who are trying to train their pet parrots or senior citizens who are trying to correct their golf slice, etc.. So where can you find niche markets?
Firstly, you can make use of a free software called Wordtracker. Assuming that you already know what to market in general. You key in your general keyword into Wordtracker and the software will return a series of related keywords. For example if you key in golf into Wordtracker, you may be able to find the related keyword