Search Engine Optimization is a widely used Internet marketing method in which the number of visitors to a website is increased by promoting its Search engine rankings.
Why choose a company that specializes in SEO?To solve dental problems you go to a dentist not to a physician. Then why do you go to a web design or development company to run your seo campaigns? A business runs through marketing. Without marketing it cannot sell, it simply cannot exist. In such a scenario is it wise to choose a design company which has no deep knowledge in Search engine Optimization techniques? Definitely not. If you are serious about the business you run then you have to choose a company that specializes in SEO.
What we mean by a company that specializes in SEO is a company whose primary business is Search Engine Optimization and other internet marketing methods not Web designing and development. There are hundreds of companies in Kerala providing SEO services along with their major business of Web designing and development. Most of these companies do not have a dedicated team or experts with deep knowledge in different aspects of internet marketing. They just offer some packages to their existing clients as a means of additional income. These services actually do not benefit the client or his business. This only helps to give the client a bad opinion about SEO services as a whole.
There are only a couple of SEO companies in Kerala who actually know what they are doing. These companies have SEO and other internet marketing methods as their primary business. Usually they charge much more than what other so called seo companies but they deliver results too. They make sure that your business is promoted and that you get return of investment within a few months.
How to find if a company specializes in SEO?
1. Is their primary business seo?Go through their website. If you find a lot of articles and pages describing seo and other internet marketing techniques like Social Media Marketing, PPC etc then their primary businesss must be seo. If most of the pages in the website are about designing then it actually is a web designing company. Also check their portfolio. If the portfolio talks about designing more than seo then they are not your best choice.
2. Check their Search Engine Rankings:If a company is good at seo then definitely their own website must be doing well in search engine results. Do a couple of searches in internet and see if their website is ranking in the forst page for relevant search terms like seo kerala, seo company kerala etc. If not there is not much they can do to promote your website.
3. Search with their names and see if they are present elsewhere:Search in Google with the name of the company and see if it, along with the company website, returns a lot of articles, videos and other references about the company. If it does then that agency must be good at seo.
4. Talk with the head of seo department:If they talk about seo as an easy to accomplish quick magic and offer 1st page rankings for any keywords you suggest then beware, they actually know nothing about seo. SEO is a slow, time consuming marketing method which requires lots of patience.
Before choosing an seo agency for your business make sure you check the above details.