The war is on! Yes! The hottest war over the internet is not between businesses but between two options of online marketing: SEO and PPC. According to a research, almost 85% of internet visitors start their product or service or information search using some of the top search engine like Google, Yahoo!, and MSN. All internet users while looking for relevant information type a word that is more commonly known as the keyword and it helps search engines to bring up result pages that have natural organic listings as well as pay per click (PPC) advertisements.
SEO Vs PPC
SEO and PPC are two different sides of the same coin and are an integral part of major Search Engines and can increase your overall brand visibility. According to a research, 60% of search engine visibility will depend on effective SEO vis-