SEO stands for Search Engine Optimization. It is an online marketing strategy that helps your website get good ranks on search engines. It is an online marketing strategy that includes writing, coding, and designing your website. SEO is not just doing some research o search engines and preparing good algorithms for your website, it is a whole process that also involves writing god content and designing a content that is well optimized. All this combined will enable a search engine to rank your website high in the search terms related to your products or services. The aim of SEO is to rank you higher based on the keywords about your business.
It is very important to optimize your website if you want to get a god ROI. It is also important to gain visibility on SERPs. SEO is not a single stage process; it is done in two stages, On-page SEO and Off-page SEO. On-page SEO involves getting the website optimized it self, it involves the design the content and the tags (code). Off-page SEO is not carried on the website but relates to the website, it includes link building techniques, news, articles, press releases, directory submissions, forums and blogs. The off-page SEO is all about 3rd party exposure of your website.