As a travel agent marketer, or a hotel promotion, all you need in a good marketing tool is a cheap cost and high effect, contribute to the brand building and create a good relation with your visitors.
These things can be obtained when you use postcard to market your services in the local community. And here are the reasons:
1) Postcard marketing is a low cost marketing tool but high visible.
Postcard marketing is very affordable. Postcard cost less than 2 cent each to produce I you print them using your own computer or have them printed professionally for about 7 or 8 cents each.
You can print 4×6 inch postcard on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8