Outsourcing back office work is the trend in US. There is a significant growth in IT outsourcing. Recent studies conducted revealed that IT outsourcing transaction increased by almost 45% in the Q1 of 2010 as compared to Q4 of 2009 in US. It is believed that outsourcing will increase further. With the growth in the use of Internet and its easy accessibility, web promotion services may be outsourced the most. Many companies outsource organic SEO services to SEO service providers. This is beneficial in many ways. The question is where to outsource – Offshore or Nearshore?
Nearshore outsourcing is a relatively new practice. Companies believe that countries near to theirs may understand the norms of their country better. For example, many companies resort to outsourcing in the US. However, they do not offshore the work to India. Instead, they outsource it to Mexico and Canada. Similar time zone, geographical proximity, almost similar culture, etc. makes nearshore outsourcing preferable. This practice may be the most effective for customer service industry. But the case may not be the same for organic! On the contrary, there are many benefits of outsourcing SEO to SEO service providers offshore.
The benefits of outsourcing SEO offshore as compared to nearshore can be given as below:
* English language barriers: SEO does not require spoken English skills. So, the problem of different accents can be eliminated. As far as written English is concerned, the rules of grammar remain the same for English language across the world. Unlike call centers, English may not pose a problem for outsourcing this services.
* Cost effectiveness: Outsourcing the SEO work offshore is more cost efficient. Easy availability of labor and large currency difference makes outsourcing offshore a better option. One US Dollar is equal to around 13 Mexican Peso. On the other hand, one US Dollar is equal to around 45 Indian Rupees. Vast currency difference makes outsourcing organic SEO services offshore cheaper.
* Travel cost: The biggest advantage associated with nearshore outsourcing is that it saves the training and travel time of companies. Company officials need not travel long distances to train executives. SEO practices all over the world remain the same. Outsourcing SEO to SEO service providers offshore or nearshore hardly makes any difference! Entire transaction can be carried out online.
* Same time zone: Time zone may not differ in the case of nearshore outsourcing. However, this hardly makes any difference in organic SEO services. Promotion of the website rests at the hand of SEO service providers. Clients may carry out their core business. Service providers can complete the allotted work in specified time period; it does not matter if they do it at day or night!
Outsourcing SEO to SEO service providers to nearby countries is advantageous. However, it may not be beneficial in every arena. It is not going to stop developed companies from outsourcing work to offshore locations either. Probably, processes or services that involve customer interaction may be outsourced to nearby countries. Rest of the work, including back office work, may be outsourced to offshore locations.
Author is related with SEO services provider company firm. Find more information on outsource SEO services.