The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.
Market Research Collection
Where does this information come from? What are the most common means of conducting market research? Focus groups and questionnaires are two well-established methodologies. Both have the ability to record and examine quantitative and qualitative factors such as verbal and visual information. However, are they fully reliable as untainted sources of marketing information? There are a number of factors which may blemish these research results:
*Focus Groups: Participants may alter their own answers to mimic the responses by other participants, or they may be inadvertently influenced by focus group moderators.
*Questionnaires: Survey questions, formatting,