Whether you believe it or not but technology has killed the traditional media of advertising and this has given rise to SMS marketing which has so many different angles to it that no marketer can think of ignoring this. One of the most preferred applications of mobile marketing include 2 way SMS which is all about sending and receiving the message at the same time which is further used as a feedback. Through SMS marketing, marketers can send thousands of messages together to the people mentioned in the database and to make this process smoother and convenient SMS gateway software can help you. In todaya??s world when it is tough to survive in a competitive world, SMS marketing comes as a rescuer and offer myriad solutions to all the marketing related issues. Unlike traditional media, mobile marketing offers many services like sending bulk SMS to thousands of target audience at once. To make this process of bulk SMS simpler and convenient on India, services of bulk SMS reseller can be hired.SMS marketing is like a never seen or heard before experience and that too with such efficiency. 2 way SMS is the latest application of SMS marketing which means sending and receiving message from the same number at same time. Through this service, customersa?? feedback can also be known which is essential for the success of the business. For sending bulk SMS, it is important to have SMS gateway software installed in the computer as it will help you with better delivery of the promotional messages. If you want to excel in the field of business, you have to make sure that you are adopting creative and innovative marketing tools like SMS marketing. The one who is different will survive, rest will stay far behind and this rule applies in marketing as well. In India, bulk SMS reseller service is widely practiced which makes sending of messages easier. Trying different things in business keep the company at an advantage and this is what is required looking at the competition levels.If you carry out effective 2 way SMS technique as part of your SMS marketing campaign, then you can surely take your business to new heights. Most of the people find it time consuming, however this is not the case. One has to be very smart with marketing when it comes to earning profits because using age old techniques can actually throw you out of the business completely. SMS gateway software can help the easy flow of messages to the prospective customers and this will also streamline the business process on the whole. The concept of bulk SMS reseller is quiet popular in India and this helps in faster sending of promotional messages to thousands of people at once. Aim of any business is to bring in more and more customers and for that it is essential to use modern marketing techniques like 2 way SMS which is the quickest possible way to send business messages to customers or the clients.