Market surveys have been part of call center services for a long while now. Call centers conduct lead generation campaigns for clients every now and then. It becomes important to study the market before steps are taken. The work is strategized according to the demands and trends of the market. Market analysts help out in this. However, with the coming of complicated metrics of market study and research, ita??s important for the BPO units to get out of the analogous mode and do some hard-hitting work in market surveys. That is how market intelligence services came up. This service takes care of the different metrics in market study and coalesce them together on a unified platform. It makes the coordination of the clients and the call center easier than ever before.
Lead generation depends on the market intelligence services. Call center experts study the market and the demographics. The data is used by the clients to manufacture their products/services and also tag the prices. Clients always want to offer competitive prices. In a competitive market, you cannot price your items without checking on the market price of similar products/services. Outlandish price tags would spell disaster for the marketing department. Even when you are introducing something new to the market, you have to check up whether the consumers are ready for such an item. The outbound call center agents have to call up the different sections of the market and gather data. The data analysts will be able to shed more light for the use of the clients. Informed decisions will strengthen the telemarketing section.
Market Intelligence Services is necessary for branding. Brands sell products/services. The first task in sales lead generation these days is to create brand value. That can be done through online means or telemarketing calls. You can, of course, use radio, TV or newspaper ads, but that is beyond the scope of this discussion. Whatever media you may use, you cannot create brand value unless you know the consumers you are trying to target. What are their income brackets? What kind of lifestyle do they lead? These are questions that are important for telemarketing services. These answers are provided by the call center agents who do market intelligence. Data analysis and interpretation is an important aspect of this work. To ensure that they are getting the right people on the job, BPO units often hire management executives and statisticians for these projects.
Advising on complicated lead generation processes is also part of Market Intelligence Services. Call center experts, by their experience of working in the field, know certain facts when they look at data pooled by the outbound call center agents. They share their insights with the sales team. This knowledge sharing on the part of the BPO helps in improving the ratio of leads and sales. When the sales team has better ideas about the needs of the market, they can make use of those to make more productive telemarketing calls. It all depends on how things are strategized with respect to the data available.