Make use of Google keyword tools to identify the keywords that give rise to the volume of traffic for a website or websites related to those keywords. Improved keyword analysis gives an index to the latest search and traffic trends. Knowing which keywords are traffic-generating is a purpose of having SEO services. It is essential also because various online marketing campaigns thrive on the use of highly relevant and popular keywords.
Websites with Google-friendly URLs are likely to enjoy the favor of the search engine spider. The URL of a website incorporating the keyword that is primarily targeted for the website is no doubt friendly with the Google bot. Many use their business or brand names in their website URLs. But it helps a little because business or brand names are not the target keywords. Besides, the search engine users who are not familiar with those business or brand names, use common keywords or search keys.
Without the implementation of on-page optimizing strategies, SEO efforts do not come to fruition. Make sure the on-page SEO strategies are in line with the relevant keywords that you have targeted to generate traffic for your website. Meta tags, page titles, headings and page content are parts of the on-page structure of websites. They need to be optimized with the search-engine friendly keywords for successful SEO.
Social Media Use
Now, using online social media for SEO is not independent of off-page optimization. Social media is the target of different online marketing and promotion activities as well. To use social media for SEO purpose requires having profiles on Facebook, MySpace, Twitter, LinkedIn and others. No need to make thousands of tweets a day on Twitter and share a lot on Facebook. Though links from social media profiles and posts are no-follow, social media activity helps fetch traffic, build a brand image, enjoy visibility and ensures many other benefits.
Websites need to have their own sitemaps for easy crawling of their pages by the search engine spiders. The sitemap of a website gives Google bot an index to the content architecture of the website, when the bot crawls the pages of the site.
Google Analytics Tools
Installing Google Webmaster and Analytics tools is essential to track the results of SEO activities done to promote a website. The use of these Google tools gives feedback on the volume of traffic, the number of page views and the onsite behavior of the visitors. If the SEO efforts are delivering the goods or not is determined on the basis of these details. If the result is negative, the SEO services need to be improved.
It is an unavoidable factor to retain the originality of content of websites. It is a most important SEO to get a website crawled and indexed by the Google bot. And, the SEO efforts will be rewarded ultimately.
Angel Brown who is a freelancer writes articles on Affordable SEO Services. For more information on SEO services he suggest to visit http://www.customized-seo-services.com/.